NEED SOME INSPIRATION? HEAD ‘TRUE NORTH’

There aren’t a lot of words necessary for this inspirational video, but I had to share the origin of this 60-second commercial that captures the life’s passion of one woman.
Without making it too confusing: A nut company made this possible.
From the FAQ section on their web site: “TrueNorth is a contemporary new brand of 100% natural, great tasting nut snacks made by Frito-Lay.” (I couldn’t have written it any better, so I didn’t even try.)
As a branding initiative,
TrueNorth had people share their “True North Story” and the most exceptional was given $25,000 and a 60-second spot during the Academy Awards.
Definition of a true north story: “…that singular passion 
in life that causes you to leap out of bed in the morning and think, ‘This is why I’m here.’ It can be something that leaves a legacy, empowers others, or simply makes the world a more interesting place to live. It could involve a handful of people or connect entire communities across the globe. While every true north story is unique, we believe each one has the power to inspire millions more.”
What a fantastically wonderful marketing/
branding campaign! It is nothing short 
of brilliant and definitely inspirational.
Here is the winning true north story:
For more information about TrueNorth and to see other true north stories click here.
No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: